Universal Audio and Fender Musical Instruments Announce Partnership

Universal Audio and Fender Musical Instruments Announce Partnership

MusikMesse 2016: Universal Audio has announced a new development partnership with Fender Musical Instruments Corporation.

Full Press Release:

SCOTTS VALLEY, CA. April 7, 2016 — Universal Audio is proud to announce a new development partnership with Fender Musical Instruments Corporation. This partnership will allow Universal Audio to greatly expand the range of unique guitar processing plug-ins for the popular UAD Powered Plug-Ins and Apollo audio interface platforms.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide in nearly every genre, from rock and pop, to country, jazz, and R&B. The world’s most acclaimed artists and performers use Fender instruments and amps, making the company not only a revered music industry name, but a cultural icon.

“We’re thrilled to welcome Fender to the UAD platform,” said Bill Putnam, CEO and founder of Universal Audio. “Putting Fender’s legendary tone on our recording products has been a goal for some time. Both UA and Fender have a 50-plus year heritage in music and recording products, so we’re very excited about what we can accomplish together.”

“This is an exciting endeavor for Fender, and Universal Audio is the best group to bring the essence of our classic amps to a digital platform,” said Shane Nicholas, Director of Product Development Amplifiers. “We look forward to offering players of all types the opportunity to utilize our products in their musical expression.”

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  • LancesUK

    Am I the only one who finds it amusing to see the promotional picture featuring an Squier plugged to an ordinary solid state student’s amp? Curious choices, to say the least.

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